We’re Not a Franchise — and That’s a Good Thing

Intuition Educational Support • June 14, 2025

Why independent, teacher-led tutoring matters more than ever.

These days, you can franchise anything. A juice bar. A gym. A tutoring business.
 
But let’s be honest: tutoring isn’t just another business model. Or at least, it shouldn’t be.
 
At IES, we’re not a franchise. We’re proudly independent, teacher-led, and results-focused. And in an industry being overrun by non-teachers chasing profits, that makes a difference.


When Tutoring Becomes a Sales Strategy


We’ve seen the marketing:
💰 “From garage to millionaire!”
🚀 “Franchise now!”
📚 “Make tutoring your side hustle!”
 
But when education becomes a franchise pitch, something gets lost — the education itself.
 
These businesses often prioritise scale over standards. Systems over students. Scripts over skill.
 
And while parents might be impressed by slick branding or growth charts, the real question is:
Who’s actually teaching your child?


Education Needs Expertise — Not Just Expansion


At IES, our focus isn’t on selling units. It’s on teaching students.
We’re educators first. Always.
 
Our team includes:
- A Master’s-qualified Gifted & Talented specialist
- A published author and writing coach
- A former GATE writing marker
- ATA-accredited tutors who follow a national Code of Conduct
 We don’t have franchise partners. We have real, trained people working closely with families — and delivering outcomes that matter.


The Franchise Model vs. The Teaching Model


Let’s break it down:
 
Franchise Model vs. IES Teaching Model:
- Hires based on scalability → Selects for educational expertise
- Scripted sessions → Tailored, adaptive instruction
- Sales-driven approach → Student-centered practice
- Brand-focused growth → Word-of-mouth trust and results


We’re Not a Franchise — and That’s the Point


We’re not growing just to grow. We’re growing because we deliver.
 
We don’t have cookie-cutter branches or franchisees across the state. We have one, resource-packed learning centre — built intentionally, and stocked with everything our students need — in one easily accessible location.
 
Because we believe in quality over quantity. Personalised attention over mass production.
And we’re not interested in being everywhere — we’re interested in being excellent right where we are.
 
If you want a tutoring centre that’s committed to professional standards, personalised learning, and real results — not franchised formulas — we’re here.
 
No scripts. No shortcuts.
Just teachers, teaching.

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